THE BASIC OF SEO (SEARCH ENGINE OPTIMIZATION FOR YOUR WEBSITE/BLOG

WHAT IS SEO?

SEO  (Search Engine Optimization) is the practice of increasing the quantity and quality of traffic to to a particular website through ORGANI SEARCH ENGINE RESULTS. SEO is the key factor to improve the search engine rnking (Alexa Ranking) of your site or blog. SEO is considered as part of SEM (Search Engine Marketing) and people often use them in conjunction.

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WHY SEO?

SEO is carried out in order to maintain relevance to popular searches. We must think how our prominent customers or users can search for our websites or business via usage of search engines. We often includes the tags in our web contents in out site that the search engine users might search for. But the tags we use is never the unique. So whenever the same tag is searched your website may not appear at the top results due to which who will not get the traffic to your site. This is the reasons why you don't get sufficient organic traffic to your site/blog despite having the quality content.

So, you need to go for Search Engine Optimization to iprove search engine ranking.
Below are the things to consider for those the term SEO is new.

1. SUBMIT YOUR SITE FOR SEARCH ENGINE INDEXING 

  If your blog or site is new it may not be listed on the search engine list. There are many search engines including google, bing, yahoo, etc. If want to index your website in the list of those search engine list, you need to submit your URL to each of those search engine. The most used search engine is google. So to submit the Site to goggle you need to first create the Sitemap.xml of your website. 
Refer this article to build and submit your sitemap to google.

 2.  RESPONSIVE DESIGN

  The design of your website also matters a lot in the SEO of your site. People from different countries may acess your website from different kinds of devices with different Operating System and screen sizes. So if you don't care about responsive design your website may not work properly. To check how responsive is your website click this link. :https://www.responsinator.com . Here you can see how your website looks on different kinds of devices with different screen sizes.

3. IMAGE OPTIMIZATION

 The use of graphics makes your website more attractive and obviously attract your visitors. But the use of images makes your website heavy. So, it will take your website slower and will take more time to load which may distract your visitors. Also you need to use correct alt tag and must add the title which will increase your ranking in google image search result. You need to optimize/compress the image before you upload to your website. You can use the online Image compressor like Tiny PNG for it. Link: https://tinypng.com   

4. CORRECT USE OF TAGS 

 Appearance of your website/blog in the search results is determined by the tags use in your website content. The repeated unique word used in your article also work as the tags. But people generally mention the tags for their article at the end of it using the hashtag symnol. "#". But it is not considered as a better idea from the SEO point of view. So how to manage tags? The anser is you need to use those tags in the article. You can use the kewyords that are frequently searched in your Post title. 
Check the suitable keyword for your artilce/post here. https://serps.com/tools/rank-checker/ 


5. USE OF HTTPS

 HTTPS stands for Hypertext Transfer Protocal Secured which denote the security level of your website. Generally the website with https are beleived to get more visitor as every body is concerned about the privacy and security. If you are using the Blogger Platform with .blogspot domain you can enable the HTTPS from the Setting from Dashboard. For the other one with custom domain, first you need to replace all the http:// links by https:// used in your website theme. You must ensure the link with http:// also work over the https:// also. Then you can get the valid HTTPS certificate (SSL certificate) for free using the CDN services like CLOUDFARE. 
DONT FORGET TO WRITE YOUR VALUABLE COMMENTS!!

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2 Comments

  1. Great Tips! SEO is important and I lesrned a lot from your post.

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  2. Great in-depth and practical post. Can’t remember reading such a helpful post dedicated to the humble art of the seekers. Pretty cool to see that your post is been like more.

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